Sony unveiled its second full-frame digital SLR in the shape of DSLR-A850. It offers almost all features of the company’s flagship full frame DSLR A900, but at a more affordable price. It is built around the same 24.6MP CMOS sensor and incorporates A900′s 3.0 inch 921k LCD, sensor-shift image-stabilization and Dual Bionz processors.

The only compromise is a 98% viewfinder coverage against A900′s 100% and slower continuous shooting. To complement the A850, Sony has also announced a mid-priced 28-75mm constant F2.8 SAM lens to fit with the A850′s affordable full-frame ethos. The A850 will start shipping from September 2009 with the 28-75mm lens available from November 2009.