TOKYO, August 19, 2008—Canon Inc. announced today that it has reached a new milestone by shipping its 100 millionth compact digital camera.

Since releasing the PowerShot 600 as Canon’s first compact digital camera for sale to the general public in July 1996, the company has thus far launched a total of 106 digital camera models.

Featuring a compact body and stylish design, the PowerShot S100 Digital ELPH (or Digital IXUS in other regions) was introduced in May 2000 and proved immensely popular among consumers around the world for its portability and user friendliness. All the while, Canon has consistently broadens its digital camera lineup in order to address the ever-expanding market and ensuing diversification of user needs.

In addition, Canon has promoted the evolution of its compact digital cameras through continuous investment in cutting-edge technologies. These advents include:

• an ultracompact lens unit equipped with image stabilization technology;
• DIGIC, a high-performance image processor that rapidly processes highly detailed image data;
• iSAPS technology, which predicts the scene to be photographed by the user and promptly selects the optimal settings for key functions;
• and Face Detection technology, which identifies human faces in the picture frame, enabling the optimum focus point and exposure setting for consistently outstanding performance.

As a leading company in the field of digital cameras, Canon intends to continue delivering attractive products to satisfy all users, not only by advancing technology to capture precious moments, but also by strengthening its sales system, including increased product quality and services.